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Exclusive Listing:
WORST NIGHTMARE

OR DREAM COME TRUE?

"It depends on the broker you choose," said Richard Jebb, VP & Managing Director of Commercial Real Estate for Prudential Snyder of Bloomington, IL.

Using a broker -- "out of the question?" or "the more, the merrier" for sellers of manufactured home communities?

An exclusive listing with the right broker can be like using a laser beam to hit your target. "An exclusive listing with the wrong agent is a motivated client's worst nightmare...with the right agent, it's the most effective marketing strategy available to an owner," Rick Jebb told Marketplace Editor Patti Greco. For someone who's closed 7 out of 8 manufactured home community listings over the past year, for an average of 98% of asking price, Jebb offers food for thought.

How do you benefit from an exclusive listing with the right broker? You gain:

  • A controlled marketing effort, avoiding over shopping or needlessly confusing managersand residents.
  • Access to a buyer database managed by market specialists who communicate daily with buyers, sellers, & managers.
  • The increased probability of a full price sale & closing, via your exclusive broker's ability to "create competition" by drawing more than one buyer to the table.
  • Your broker's commitment to take the time & resources necessary to market your property effectively.

Studying 3/4ths of the sellers who stated they would "never do an exclusive," Jebb notes that 1/2 of them really wouldn't, & 1/2 changed their minds, once they understood the benefits of this relationship. Interview brokers to find the right person for you. Many brokers have a limited under-standing of the marketplace, don't know how to price properties, don't take the time required to understand you or your community. "Beware of the buyer agency disguised as a seller representative," said Jebb. "Too many brokers have only one or two buyers in mind -- a friend, for ex. -- & they'll try to force a match that isn't the right one for you, the seller."

Rick Jebb, who works only on an exclusive basis, was a top speaker at George Allen's first Networking Roundtable. With 15 years brokerage experience, & two advanced degrees, including an MBA from the University of Chicago, he has a unique background in finance, environmental policy, & urban & regional planning.

 

Contact Jebb at: (800) 432-6971 The Prudential Snyder, Commercial Real Estate Services, 202 N. Prospect Rd., Bloomington, Illinois 61704

Patricia Greco is a professional writer and marketing communications consultant to the manufactured housing industry. Patti is published in the Journal and in the Allen Letter, and is collaborating with George Allen on the nation wide "resource Packet" direct mail promotion. Greco Writing creates custom-designed literature and logos that reflect the upgrade image of the industry.
Greco Writing, 8 Wintergreen Court, Lunenburg, MA 01462 Phone 978-582-0961
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The Manufactured Housing Global Network, 1997