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1. _____ Is Your Logo Alive?
Do you have a professional logo design?
Does it look like it's living in the '50s?
Do you use your logo on ALL your marketing literature?
2. _____ Does your front entrance "sell" your community?
How do visitors feel when they approach it?
Is it stunning in design, and easy to find?
Are you making the best use of flowers, trees, shrubs, and stonework?
3. _____ What does your potential buyer walk away with?
Do you have a beautiful community brochure?
Do you utilize a marketing folder to gather information and contracts together?
Do your Handouts SELL the manufacturer, rather than your community?
4. _____ How do you keep in touch with visitors?
Do you take advantage of periodic postcard mailings?
Is a professional sales letter or thank you letter saved in your computer?
Do you make follow-up phone calls?
5. _____ How do people find out about your community?
Drive-by traffic(See #2. above for front entrance "check-up").
Newspaper and local magazine advertising.
Retail centers(See #3. Do local retail centers distribute your marketing brochures?)
6. _____ Do you have a community newsletter?
Does it portray a quality community, the kind you'd want to live in?
Does it help improve resident relations?
Have you used it to market your community to potential buyers?
7. _____ Have you created a "dream theme" for your community?
What is the special mystique or personality behind your manufactured home community?
Have you developed this "dream theme" with benefit-oriented marketing literature?
Have you explored local history and used this lore to "lure" visitors to your site?
BACK TO:
For custom-designed "dream theme" marketing literature
Contact Patti Greco
(508) 582-0961
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