Industry Resources
Put Your Company's Message Here
Manufactured
Market Place
PROMISES MADE YESTERDAY,
I PROMISE TO KEEP TODAY

By Patti Greco , Greco Writing

In honor of the NEW YEAR, Greco Writing has prepared these New Year's Marketing Resolutions for forward-moving businesses in the manufactured housing industry.

    1.     I promise to do more than THINK ABOUT a color brochure for my products or services. By May, 1999, I will have in hand a beautifully designed, professionally written marketing brochure that will magnetize sales.

    2.    I resolve to create a powerful company logo by April of 1999, a mark or symbol that truly inspires.

    3.     I intend to revamp our stationery suite by June, 1999, ready for sizzling summer sales letters.

    4.     I resolve to implement a quarterly public relations plan by August -- a news generating plan that will march my company into the NEXT New Year.

    5.    I promise to advertise on the Manufactured Housing Global Network by January, 1999(a promise I made myself last year, but better late than never). Technology waits for no man, but I promise to use it to best business advantage.

    6.    I resolve to create a dynamite direct mail plan by February, 1999.

    7.     I promise to sign up for the next editorial slot in Greco Writing's MARKETPLACE column in the widely read Allen Letter.

    8. I promise to look for ways to expand business, and attract new dollars, by investing now in solid marketing efforts.

    9.    I resolve to keep my resolutions(HAH!), and to believe in my business and its worthy goals.

    10.     I first set aside a "mental health day" per month for me and my family.




Patricia Greco is a professional writer and marketing communications consultant to the manufactured housing industry. Patti is published in the Journal and in the Allen Letter, and is collaborating with George Allen on the nation wide "resource Packet" direct mail promotion. Greco Writing creates custom-designed literature and logos that reflect the upgrade image of the industry.
Greco Writing, 8 Wintergreen Court, Lunenburg, MA 01462 Phone 978-582-0961





© The Manufactured Housing Global Network, 1998