The decision has been made. You are
going to sell your manufactured home. Whether you use a realtor or attempt to
sell it yourself you need to begin to think the way a potential buyer would
think. Don’t get too caught up in thinking what you like and what you want in a
home. The only thing that matters is what the potential buyer
wants.
The first and most obvious is the
price you will be asking. How did you arrive at the asking price? Did you have a
realtor do a comparison study of similar homes that sold (not ones that are on
the market and haven’t sold)? If you live in a community rather than on private
land check out the last five or six homes that sold. Hopefully they will be
similar to yours. The very best way to price your home is to have a formal
appraisal done. This will place a true value on the property and serve as a
convincing tool with potential buyers.
Second in consideration, if you live
in a land-lease community, is the current lot rent and what it will be when the
community owners adjust it to market rent. Check with management and find out
exactly what the new market rent will be and be prepared to disclose it to
potential buyers.
Assuming you have priced the
property right and can logically explain the new market rent, you are now ready
to think about why a buyer should buy your home. I know you are proud of your
home; you love it and think it is almost perfect but that does not mean “diddly”
to a potential buyer. You have to find and please the buyers’ want and
need.
Make sure the yard is clean and
neat. The first thing a potential buyer sees is the yard and house from the
outside. If your home does not have “curb appeal” the sale may be lost before
you start. First impressions are lasting impressions. If you live in a community
be able to show the amenities available and why it is a good place to
live.
When a potential buyer first walks
into your house, what will he see? Is it dark or is it light and bright? Light
and bright is best. If your house is dark turn on as many lights as possible. Is
the first impression when you come through the door of an open area or is it
cluttered with furniture and lots of knick knacks? While you may love all your
knick knacks most people will only see clutter. They need to see it as open as
possible so they can envision where they would put their furniture and their
knick knacks. So, if you have a lot of stuff, remove it before you put your home
on the market.
Make sure your home is immaculate
and neat. No clutter. Buyers look to see how clean the home is as it is an
indication of the care given to the home. If the shower stall is full of mold
and rust they will notice that right away. If there are dirt and grease marks on
the wood work it will be noticed and turn buyers off.
Let’s look at some of the other
things that turn off potential buyers.
- Strong odors of most any kind, except something
pleasant. Some sales agents recommend having a pan with spices simmering on
the stove to provide good odors.
- Dogs and/or cats can be a turnoff. No matter
how much you love your pet keep them away from potential buyers. Make sure
your house does not have pet odors.
- Dirty bathrooms are a big turnoff. Dimly lit
rooms will discourage potential buyers. Turn on all the lights; insert higher
wattage bulbs. Add lights to a dark room.
- Make sure all your closets are organized and
neat.
- Have sparkling clean windows.
- Busy wallpaper or real artsy painted walls. You
may have loved that wallpaper or having a room with three different color
paints but it can be a real turn off to a potential buyer. Woodwork that is
dingy, full of marks and needs painting badly. Yes, you can knock something
off the price so the buyer can redecorate, but that requires an unusual buyer.
Most want to move in and be settled quickly not have to redecorate
immediately.
- That curb appeal is critical. Does the trim on
your house need painting? Is the paint peeling or badly faded? Are the gutters
full of plants growing? Are the plants trimmed and neat?
- Have records of your appliances available.
Buyers will want to know how old your appliances are. Will they have to
replace the heater/air-conditioner? The water heater? The washer/dryer? If you
already replaced them, when and at what price?
If you are going to use a realtor it
is important that you clean up and spruce up the home before you invite them to
look it over and develop an asking price.
Remember, you are not to look at the
house with your eyes. It is important that you look at the house with the “eyes”
of a potential buyer. What they see is what is important, not what you see. It
is often wise to spend a few dollars to fix things up to make it look good for
buyers.