You Have to SELL a House to Get it Sold
Wed 10/31/07 06:01:56 pm
William Bronchick
What amazes me is that most
sellers don't sell their houses. They advertise houses, they list houses, but
they don't SELL houses. In a good market you can rest on your laurels, but in a
soft market you have to be willing to do something different. Stop whining about
the slow market and start SELLING your houses!
There's 5 tips for selling a
house faster in a slow market:
1. Make Your Listing
Look Great!
Most MLS listings
are boring, informative and don't sell the house. That's because most people
leave it up to the real estate broker to create the listing, which is
communicating with other brokers. Instead, take charge of your listing. Make
sure the pictures are great, not average. Photoshop the pictures so there's
excellent photos of the front, the kitchen and the most appealing features of
the house. If there's a grey sky, wait until there's a blue sky. If there's a
dead lawn in the photo, pick up that Photoshop paint brush and make it GREEN.
When a buyer's agent is scanning the MLS with their clients, you've got two
seconds to catch their attention and initiate a showing - make a good first
impression!
2. Use Lots of Directional
Signs
A sign in front of your
house is good if you are on a main street, otherwise you have to get traffic by
your house. Use dozens of directional signs from the nearest main road to your
property. On weekends, tie bunches of balloons to the main sign on the
road.
3. Use a Professional
Sign in Front
Don't, I repeat DO NOT use
the cheap sign you find at Home Depot, particularly the info tube that requires
you to roll up your flyer. Invest in a solid metal-framed sign that has an
attached flyer holder that makes it easy for people to pull out your flyer. If
the house is vacant, have an arrow with the words "More info" pointing to the
house, and put your flyer box on the stoop of the home. This will get people
peeking into the home, which is what you want.
4. Get a GREAT
Flyer
It amazes me how boring
and technical most home information flyers are prepared. The lazy real estate
broker usually prints the flyer in black and white off the MLS listing computer.
Instead, use a full color flyer with excellent high-resolution photos of the
inside. If you are not a digital camera buff, go on craigslist.org and hire a
high school kid to shoot and edit some photos. Sell the features of the house,
not the facts.
5. Sell People on the
House
Most sellers show houses,
and say, in effect, "Ya'll come back now". Let me ask you a question... is this
what car dealers do? Of course not! The cardinal rule of a car salesman is to
NEVER let a customer off the lot. Why should selling houses be any different? If
you elicit the right information out of the buyer to understand that he is in
the decision making mode, push him to make a decision.
Can you remember walking
into a car dealer thinking to yourself, "I'm just looking, I have not made up my
mind yet"? And then, for some inexplicable reason, you left with a new car! Why?
Because that salesman SOLD it to you, he didn't just let you test drive.
Not all buyers are ready
to make a decision, but if he's been looking at a few houses for a few weeks, he
may be ready to make a decision, even if he says otherwise. Be ready with a
contract and try to get the buyer to leave you a deposit check, even if it is
refundable. Get as much commitment as you can; instead of showing the property,
SELL it!
Click Here for more
info for Sell House
About the Author: Written exclusively for Legalwiz.com by Attorney William Bronchick, Certified Registered
Nationally-known attorney, Author, Entrepreneur and Speaker. Source: ArticleTrader.com
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